Generate SEO Content Directly from Your LLM: The Complete Wisewand MCP Guide

By Alex, Wisewand Co-founder

Installation & Setup

Wisewand MCP works with all major LLM clients. Installation is done in 2 simple steps.

Step 1: Get Your API Key

1. Visit app.wisewand.ai/api
2. Log in or create a free account
3. Copy your API key (starts with sk_live_)

Step 2: Install the MCP Servers

Choose your client:

claude mcp add wisewand --scope project -e WISEWAND_API_KEY=sk_live_YOUR_KEY -- npx -y @wisewandtools/mcp-server@latest

claude mcp add haloscan --scope project -e HALOSCAN_API_KEY=YOUR_HALOSCAN_KEY -- npx -y @occirank/haloscan-server@latest start

claude mcp add wisewand --scope project -e WISEWAND_API_KEY=sk_live_YOUR_KEY -- npx -y @wisewandtools/mcp-server@latest && claude mcp add haloscan --scope project -e HALOSCAN_API_KEY=YOUR_HALOSCAN_KEY -- npx -y @occirank/haloscan-server@latest start

{
  "mcpServers": {
    "wisewand": {
      "command": "npx",
      "args": ["-y", "@wisewandtools/mcp-server@latest"],
      "env": {
        "WISEWAND_API_KEY": "sk_live_YOUR_KEY"
      }
    }
  }
}

{
  "mcpServers": {
    "haloscan": {
      "command": "npx",
      "args": ["-y", "@occirank/haloscan-server@latest", "start"],
      "env": {
        "HALOSCAN_API_KEY": "YOUR_HALOSCAN_KEY"
      }
    }
  }
}

{
  "mcpServers": {
    "wisewand": {
      "command": "npx",
      "args": ["-y", "@wisewandtools/mcp-server@latest"],
      "env": {
        "WISEWAND_API_KEY": "sk_live_YOUR_KEY"
      }
    },
    "haloscan": {
      "command": "npx",
      "args": ["-y", "@occirank/haloscan-server@latest", "start"],
      "env": {
        "HALOSCAN_API_KEY": "YOUR_HALOSCAN_KEY"
      }
    }
  }
}

{
  "mcpServers": {
    "wisewand": {
      "command": "npx",
      "args": ["-y", "@wisewandtools/mcp-server@latest"],
      "env": {
        "WISEWAND_API_KEY": "sk_live_YOUR_KEY"
      }
    }
  }
}

{
  "mcpServers": {
    "haloscan": {
      "command": "npx",
      "args": ["-y", "@occirank/haloscan-server@latest", "start"],
      "env": {
        "HALOSCAN_API_KEY": "YOUR_HALOSCAN_KEY"
      }
    }
  }
}

{
  "mcpServers": {
    "wisewand": {
      "command": "npx",
      "args": ["-y", "@wisewandtools/mcp-server@latest"],
      "env": {
        "WISEWAND_API_KEY": "sk_live_YOUR_KEY"
      }
    },
    "haloscan": {
      "command": "npx",
      "args": ["-y", "@occirank/haloscan-server@latest", "start"],
      "env": {
        "HALOSCAN_API_KEY": "YOUR_HALOSCAN_KEY"
      }
    }
  }
}

{
  "mcpServers": {
    "wisewand": {
      "command": "npx",
      "args": ["-y", "@wisewandtools/mcp-server@latest"],
      "env": {
        "WISEWAND_API_KEY": "sk_live_YOUR_KEY"
      }
    }
  }
}

{
  "mcpServers": {
    "haloscan": {
      "command": "npx",
      "args": ["-y", "@occirank/haloscan-server@latest", "start"],
      "env": {
        "HALOSCAN_API_KEY": "YOUR_HALOSCAN_KEY"
      }
    }
  }
}

{
  "mcpServers": {
    "wisewand": {
      "command": "npx",
      "args": ["-y", "@wisewandtools/mcp-server@latest"],
      "env": {
        "WISEWAND_API_KEY": "sk_live_YOUR_KEY"
      }
    },
    "haloscan": {
      "command": "npx",
      "args": ["-y", "@occirank/haloscan-server@latest", "start"],
      "env": {
        "HALOSCAN_API_KEY": "YOUR_HALOSCAN_KEY"
      }
    }
  }
}

{
  "mcpServers": {
    "wisewand": {
      "command": "npx",
      "args": ["-y", "@wisewandtools/mcp-server@latest"],
      "env": {
        "WISEWAND_API_KEY": "sk_live_YOUR_KEY"
      }
    }
  }
}

{
  "mcpServers": {
    "haloscan": {
      "command": "npx",
      "args": ["-y", "@occirank/haloscan-server@latest", "start"],
      "env": {
        "HALOSCAN_API_KEY": "YOUR_HALOSCAN_KEY"
      }
    }
  }
}

{
  "mcpServers": {
    "wisewand": {
      "command": "npx",
      "args": ["-y", "@wisewandtools/mcp-server@latest"],
      "env": {
        "WISEWAND_API_KEY": "sk_live_YOUR_KEY"
      }
    },
    "haloscan": {
      "command": "npx",
      "args": ["-y", "@occirank/haloscan-server@latest", "start"],
      "env": {
        "HALOSCAN_API_KEY": "YOUR_HALOSCAN_KEY"
      }
    }
  }
}

API Key Security Best Practices

• Use project-level configurations — Store configurations in project folders (not in the home directory) to isolate keys per project and reduce exposure.
• Never commit API keys — Add .mcp.json, .cursor/mcp.json, and .vscode/mcp.json to .gitignore.
• Use environment variables — Reference ${WISEWAND_API_KEY} in configurations and define the actual key via environment variables.
• Renew keys regularly — Generate new API keys periodically on app.wisewand.ai/api and update configurations.

Need Help?

What You Can Create

Your First Article: A Real Conversation

Here’s exactly what creating your first article with Wisewand MCP looks like:

You: “Create an SEO article on ‘The Best AI Tools for Content Creation 2024′”

LLM: [Utilise l’outil create_article avec la configuration SEO complète]

Article created with ID: abc-123

I’ve configured your article with:

• Target keyword: “best AI content creation tools 2024”
• FAQ section enabled
• Table of contents
• Main image generation
• SEO optimized structure

You: “Generate it now and wait for completion”

LLM: [Uses generate_article tool with wait_for_completion: true]

Generating your article… (approximately 90 seconds)

Done! 2,847 words, SEO score: 94/100

Your article includes:

• 12 sections with semantic headings
• 8 FAQ entries
• 3 AI-generated images
• Internal link suggestions
• Meta description and title tag

You: “Show me the content”

LLM: [Utilise l’outil get_article_output]

Here is your article:

Title: The Best AI Tools for Content Creation 2024: The Complete Guide

Meta Description: Discover the 15 best AI tools for content creation in 2024. Compare features, pricing, and use cases to find the ideal AI writing assistant…

[Full article content displayed with formatting, images, and SEO elements]

That’s it. Three conversational prompts, 90 seconds of generation, and you have a complete article ready for publication.

Ready to go further? Let’s explore the full workflow, advanced features, and best practices that make Wisewand MCP the most powerful content creation tool for LLMs.

What is Wisewand MCP?

Wisewand MCP (Model Context Protocol) is a server that extends your LLM’s capabilities with 84 specialized tools for professional content creation. Built on Anthropic’s MCP standard, it gives your LLM direct access to the powerful Wisewand API—the same technology that powers our web application at app.wisewand.ai.

Here’s what makes it unique:

• Full API Coverage: All 84 tools directly correspond to Wisewand API endpoints, designed by our CTO Julian to be both powerful and intuitive.
• Native WordPress Integration: One-click publishing to WordPress, Shopify, WooCommerce, and PrestaShop—no manual uploads or copy-pasting.
• SEO-first Architecture: Every article is designed to rank. FAQ sections, semantic headings, meta tags, internal linking, and structured data are included by default.
• True Multi-language: Not just translation—localized content optimized for 9 languages and 28 countries with SEO adapted to each region.
• AI Visual Generation: Custom 4K images created for each article, perfectly tailored to your content and brand.

Imagine a complete content team working directly within your LLM—researchers, writers, SEO specialists, designers, and editors—all coordinated via natural conversation.

Why This Changes Everything

Every step of the old process involved context switching, copy-pasting, and potential errors. A single article could take 3 hours of focused work.

With Wisewand MCP, it’s a continuous conversation:

• Research: “What keywords should I target for AI writing tools?”
• Creation: “Write a 2,500-word article optimized for this keyword”
• Optimization: Everything (FAQ, table of contents, images, meta tags) happens automatically
• Publishing: “Publish this to my WordPress site”

Same article quality, 15 minutes of effective work. No tool switching, no formatting headaches, no upload errors.

This time saving multiplies when you create content at scale. What once required a full-time content team can now be managed by a single person having targeted conversations with your LLM.

See it in action — install with a single command:

claude mcp add wisewand --scope project -e WISEWAND_API_KEY=sk_live_YOUR_KEY -- npx -y @wisewandtools/mcp-server@latest

The Perfect 7-Step Workflow

Whether you use the wizard or follow manually, here’s the complete setup process that takes you from installation to publication:

Step 1: Download and Install

Installation is a single command that handles everything:

claude mcp add wisewand --scope project -e WISEWAND_API_KEY=sk_live_YOUR_KEY -- npx -y @wisewandtools/mcp-server@latest

What happens during installation:

1. The MCP server is downloaded via npm
2. You are prompted to enter your API key
3. The connection is validated with the Wisewand API
4. The server is added to your LLM configuration

Expected result:

Successfully added wisewand MCP server
API key saved
Testing connection...
Connected to Wisewand API
Ready to create content!

Troubleshooting common errors:

• “Cannot connect to Wisewand API” — Check your API key format (must start with sk_live_ or sk_test_)
• “npx command not found” — Install Node.js from nodejs.org
• “Permission denied” — Try running with sudo on Mac/Linux

Step 2: Verify API Key

Verify that everything is working correctly:

# Vérifier le statut de connexion MCP
/mcp

# Vous devriez voir :
# wisewand connected

Test with a simple command:

Vous : "List the Wisewand tools available"

LLM : I can see all 84 Wisewand tools:
- create_article
- generate_article
- publish_to_wordpress
- [81 more tools...]

Where to find your API key: https://app.wisewand.ai/api

Keep this key secure — it grants full access to your Wisewand account and content generation capabilities.

Step 3: Configure Website Connection

To publish directly to WordPress, you’ll need to create an Application Password (not your main WordPress password — it’s more secure).

Create a WordPress application password:

1. Log in to your WordPress dashboard
2. Navigate to Users → Profile (or Your Profile)
3. Scroll down to the “Application Passwords” section
4. Enter a name: “Wisewand” (to remember its purpose)
5. Click “Add New Application Password”
6. Copy the generated password immediately (it will not be shown again!)

Connect it to Wisewand now:

Vous : "Create a WordPress connection"

LLM : I'll help you set that up. I need:
- Your WordPress site URL (https://yourblog.com)
- Your WordPress username
- Your Application Password

Vous : "Site URL: https://myblog.com
Username: alex
Password: [paste Application Password]"

LLM : [Uses create_connection tool]
Connection created: "MyBlog WordPress"
Connected to https://myblog.com
Authentication successful

Security best practices:

• Never use your main WordPress password — always create application passwords
• You can revoke application passwords at any time from WordPress without affecting your main login
• Create separate passwords for each tool or integration
• Name them clearly to remind you of their purpose

Step 4: Create Your Persona

Personas define your writing style and voice. Think of them as presets for different content types or audiences.

What is a persona?

A persona captures:

• Tone: Professional, casual, friendly, authoritative, enthusiastic
• Style: Informative, persuasive, narrative, analytical, conversational
• Voice: First person (“I”), first person plural (“we”), third person
• Personality: Your unique writing characteristics and approach

Persona examples:

Vous : "Create a persona for technical blog content"

LLM : [Uses create_persona tool]
{
  "name": "Tech Expert",
  "tone": "professional",
  "style": "informative",
  "voice": "first-person-plural",
  "description": "Authoritative technology content with practical examples, clear explanations, and a focus on actionable insights. We speak directly to developers and technical users."
}

Persona created: "Tech Expert"

When to use different personas:

• Tech Expert: Developer tutorials, API documentation, technical comparisons
• Lifestyle Blogger: Personal stories, travel guides, product reviews
• Business Authority: Industry analysis, whitepapers, case studies
• Friendly Guide: How-to articles, beginner tutorials, FAQs

You can create an unlimited number of personas and switch between them depending on the content types. This maintains editorial consistency and a strong brand identity.

Step 5: Create a Project & Configure the Brief

Projects help you organize content for different sites, campaigns, or editorial series.

Why use projects?

• Separate different sites or campaigns
• Define default settings (language, country, persona) for each project
• Track content by project for analytics and billing
• Maintain a consistent brand identity across related content

Create your first project:

Vous : "Create a project for my AI tools blog"

LLM : [Uses create_project tool]
{
  "name": "AI Tools Blog",
  "website_url": "https://myblog.com",
  "default_lang": "en",
  "default_country": "us",
  "default_persona": "Tech Expert",
  "description": "Weekly articles about AI productivity tools, comparisons, and tutorials"
}

Project created: "AI Tools Blog"
Default language: English (US)
Default persona: Tech Expert

Project organization strategies:

• By website: One project per WordPress site
• By campaign: “Summer 2024 Content Series”, “Product Launch Blog”
• By content type: “Product Reviews”, “How-to Guides”, “News Articles”
• By client: Agency users can separate client work into distinct projects

Step 6: [Optional] Connect Haloscan MCP

Want to boost your content creation workflow with professional SEO research? Haloscan MCP is the perfect companion to Wisewand.

What Haloscan does:

• 260 million keywords with search volume, difficulty, and trend data
• 5 billion SERP pages for competitive analysis
• Domain metrics to understand your competition
• Keyword opportunities based on your site’s authority

The powerful combo workflow:

You: “What keywords should I target about AI content tools?”

LLM (using Haloscan MCP): I found 47 keyword opportunities:

• “best AI tools for content creation” – 8,100 searches/mo, difficulty: 42
• “AI writing assistant comparison” – 2,900 searches/mo, difficulty: 38
• “free AI content generators” – 6,200 searches/mo, difficulty: 51

You: “Create an article targeting the first keyword with Wisewand”

LLM (using Wisewand MCP): Article created and generating…

[90 seconds later]

Complete! 2,847 words optimized for “best AI tools for content creation”

It’s like having SEMRush and a content team directly integrated into your LLM.

Install Haloscan MCP:

Full installation guide: https://www.haloscan.com/en/installation-du-mcp-haloscan-com

claude mcp add haloscan --scope project -e HALOSCAN_API_KEY=YOUR_HALOSCAN_KEY -- npx -y @occirank/haloscan-server@latest start

Step 6b: [Optional] Connect Google Search Console MCP

Complete your SEO arsenal by connecting Google Search Console directly to your LLM. This MCP allows you to analyze your real search performance without leaving your conversation.

What Google Search Console MCP does:

• Performance data — clicks, impressions, CTR, and average position
• Query analysis — discover which keywords bring traffic
• Page analysis — identify your top-performing pages
• Indexing status — check which pages are indexed
• URL inspection — diagnose indexing issues
• Sitemaps — manage your sitemaps directly

The winning trio:

Haloscan → Keyword research and competitive analysis

Google Search Console → Real performance data for your site

Wisewand → Optimized content creation and publishing

Install Google Search Console MCP:

GitHub Project: github.com/nicholishen/mcp-server-gsc

Step 7: Create Your Perfect Article

You are now ready for the complete workflow: from idea to publication in a single conversation.

Full conversation example:

You: “I want to create a comprehensive article about the best AI writing tools for 2024. Target keyword is ‘best AI writing tools 2024’. Make it about 2500 words, include FAQ, table of contents, and generate images.”

LLM: Perfect! I’ll create that article with full SEO optimization.

[Uses create_article tool]

Article created

Configuration:

• Keyword: “best AI writing tools 2024”
• Length: 2500 words
• FAQ: Enabled (8 questions)
• Table of Contents: Enabled
• Images: 3 AI-generated 4K images
• Project: AI Tools Blog
• Persona: Tech Expert

You: “Generate it now and wait for completion”

LLM: [Uses generate_article tool with wait_for_completion: true]

Generating your article… this takes about 90 seconds

[After 87 seconds]

Generation complete!

Article statistics:

• 2,683 words
• SEO Score: 96/100
• 12 semantic sections
• 8 FAQ entries
• 3 generated images
• Optimized meta description

You: “Show me a preview”

LLM: [Uses get_article_output tool]

Article preview:

Title: Best AI Writing Tools 2024: The Complete Guide for Content Creators

Meta: Discover the 15 best AI writing tools in 2024. Compare features, pricing, and use cases to find your perfect AI writing assistant…

[Displays formatted content with headings, images, FAQ section, and table of contents]

You: “Perfect! Publish this to my WordPress site”

LLM: [Uses publish_to_wordpress tool]

Published successfully!

Live URL: https://myblog.com/best-ai-writing-tools-2024

Published with:

• Status: Published (live now)
• Featured image set
• Categories: AI Tools, Reviews
• All images uploaded
• Meta tags configured

Total time: Approximately 3 minutes of conversation + 90 seconds of generation = a professional, SEO-optimized article published live.

What happened behind the scenes:

• Wisewand researched current AI writing tools and trends
• Structured the article with semantic SEO in mind
• Generated an FAQ based on common search queries
• Created a table of contents for better user experience and SEO
• Generated three custom 4K images
• Optimized the title and meta description
• Formatted the content for WordPress
• Uploaded the images to your media library
• Published with appropriate categories and featured image

This is the workflow that used to take 3 hours. Now it’s a 5-minute conversation.

View full documentation

Real-world Use Cases

Here are five complete workflows showing how different users leverage Wisewand MCP:

a) SEO Blog Series

Goal: Create a series of 5 articles on AI productivity tools, all interlinked for SEO.

Vous : "Create 5 related articles about AI productivity:
1. Best AI Productivity Tools 2024 (overview)
2. AI Writing Assistants Comparison
3. AI Image Generators for Business
4. AI Meeting Tools Review
5. AI Automation Platforms Guide

Make them 2000-2500 words each, enable FAQ and TOC,
and configure internal linking between them."

LLM : [Uses bulk_create_articles tool]
Created 5 articles with internal linking structure
Generating them sequentially...

[5 minutes later]
All 5 articles complete!
Total: 11,847 words
Internal links configured
15 images generated

Ready to publish to WordPress?

SEO features used:

• FAQ sections answering related queries
• Table of contents for featured snippets
• Internal linking between related articles
• Semantic heading structure (H2, H3, H4)
• Secondary keywords throughout the content

b) Product Review Site

Objective: Create affiliate product reviews with custom CTAs and comparison tables.

Vous : "Create a product review article for 'Logitech MX Master 3S Mouse'.
Include:
- Pros and cons section
- Detailed specifications
- Comparison with 3 similar products
- Custom CTA button linking to Amazon affiliate link
- Product focus images"

LLM : [Uses create_article with product review template]
Article created: "Logitech MX Master 3S Review"

[Generates with product-focused parameters]
Complete with:
- 3 product images (mouse in professional settings)
- Comparison table vs MX Master 2S, Razer Pro, Microsoft Sculpt
- Amazon affiliate CTA: "Check Latest Price on Amazon"
- Pros/cons structured for featured snippets
- Price tracking and availability info

Affiliate optimization:

• Custom CTA buttons with affiliate links
• Product images optimized for engagement
• Comparison tables to make purchase decisions easier
• FAQs targeting buyers’ questions

c) Multilingual expansion

Objective: Publish the same content in English, Spanish, and French for different markets.

Vous : "Take my article about 'Remote Work Best Practices' and
create versions for:
- English (US)
- Spanish (Spain)
- French (France)

Optimize each for local SEO and cultural context."

LLM : [Uses create_article 3 times with different lang/country]

English (US) version: 2,450 words
   - Keywords: "remote work tips", "work from home best practices"
   - Cultural refs: US work culture, time zones

Spanish (Spain) version: 2,580 words
   - Keywords: "teletrabajo consejos", "trabajo remoto prácticas"
   - Cultural refs: European work regulations, siesta consideration

French (France) version: 2,520 words
   - Keywords: "télétravail conseils", "travail à distance"
   - Cultural refs: French labor laws, 35-hour work week

All ready to publish to respective WordPress sites!

Localization features:

• Not just translation — cultural adaptation
• Local keyword optimization
• Examples and references specific to each region
• Mention of applicable local regulations

d) RSS auto-publishing

Objective: Monitor industry RSS feeds and automatically generate summaries with commentary.

Vous : "Set up RSS monitoring for:
- TechCrunch AI feed
- The Verge tech news
Generate daily summaries with our expert commentary,
and publish to WordPress on a schedule."

LLM : [Uses create_rss_feed and configure automation]

RSS feeds configured:
   - TechCrunch AI: https://techcrunch.com/tag/ai/feed
   - The Verge Tech: https://theverge.com/rss/index.xml

Automation setup:
   - Check feeds: Every 6 hours
   - Generate: Summary + expert analysis
   - Publish: Automatically to WordPress
   - Persona: Tech Expert
   - Length: 800-1200 words

Automation active! New articles will publish automatically.

Automation benefits:

• Continuously fresh content without manual work
• Your unique commentary added to the news
• Scheduled publishing maintains consistency
• Full SEO optimization on auto-generated content

e) Content refresh campaign

Objective: Update 20 old posts with new information and improved SEO.

Vous : "I have 20 articles from 2022 that need updating.
Update them with:
- Current information and statistics
- New keywords and SEO optimization
- FAQ sections (they don't have them)
- Better images
Keep the same URL structure."

LLM : [Uses list_articles to find old content]
Found 20 articles from 2022...

[Uses bulk_update_posts tool]
Updating 20 articles with:
   - Research for 2024 info
   - Add FAQ sections
   - Regenerate images
   - Optimize meta tags
   - Preserve URLs

Processing... (this takes about 5 minutes)

All 20 articles updated!
Average SEO score improvement: +23 points
All published with same URLs
Expect ranking improvements within 2-4 weeks

Content refresh strategy:

• Efficient bulk updating of old content
• Add modern SEO features (FAQ, table of contents)
• Update statistics and information
• Improve images for engagement
• Maintain the URL structure for SEO

The Complete Toolbox: 84 Tools Explained

Wisewand MCP provides 84 tools organized into 14 categories. Here is your complete reference:

Posts (8 tools)

Create and manage core content

• create_article — Set up a new post with SEO settings
• generate_article — Generate content from the post configuration
• get_article_output — Retrieve generated content
• list_articles — Browse your posts with filters
• get_article — Get a post’s details and metadata
• update_article — Edit a post’s settings
• delete_article — Delete a post
• estimate_article_cost — Preview the generation cost

Projects (5 tools)

Organize content by campaign or website

• create_project — Create a new project
• list_projects — View all projects
• get_project — Get a project’s details
• update_project — Edit a project’s settings
• delete_project — Delete a project

Personas (5 tools)

Define writing styles and voices

• create_persona — Create a new writing persona
• list_personas — View all personas
• get_persona — Get a persona’s details
• update_persona — Edit a persona
• delete_persona — Delete a persona

Connections (5 tools)

Connect to WordPress, Shopify, and more

• create_connection — Add a new platform connection
• list_connections — View all connections
• get_connection — Get a connection’s details
• update_connection — Edit a connection
• delete_connection — Delete a connection

Publishing (5 tools)

Publish to multiple platforms

• publish_to_wordpress — One-click WordPress publishing
• publish_to_shopify — Publish to the Shopify blog
• publish_to_woocommerce — WooCommerce integration
• publish_to_prestashop — PrestaShop publishing
• schedule_publication — Schedule a future publication

Category pages (8 tools)

E-commerce category content

• create_category_page — Generate category descriptions
• generate_category_page — Create SEO category content
• get_category_output — Retrieve category content
• list_category_pages — Browse categories
• get_category_page — Get a category’s details
• update_category_page — Edit a category
• delete_category_page — Delete a category
• bulk_create_categories — Create multiple categories at once

Product pages (8 tools)

E-commerce product descriptions

• create_product_page — Set up product content
• generate_product_page — Generate the product description
• get_product_output — Retrieve product content
• list_product_pages — Browse products
• get_product_page — Get a product’s details
• update_product_page — Edit a product
• delete_product_page — Delete a product
• bulk_create_products — Create multiple products at once

Content discovery (8 tools)

AI-powered topic and idea research

• discover_topics — Find content ideas by keyword
• discover_questions — Find common questions
• discover_related_keywords — Expand keyword research
• analyze_competition — Competitive content analysis
• get_trending_topics — Find trending topics
• suggest_content_angles — Creative angles for topics
• find_content_gaps — Identify content gaps
• generate_content_calendar — Plan the editorial calendar

RSS/Feeds (5 tools)

Automate content from RSS feeds

• create_rss_feed — Add an RSS feed source
• list_rss_feeds — View configured feeds
• get_rss_feed — Get a feed’s details
• update_rss_feed — Edit a feed’s settings
• delete_rss_feed — Delete a feed

Bulk operations (2 tools)

Scale content creation

• bulk_create_articles — Create multiple posts at once
• bulk_estimate_cost — Estimate the cost for bulk post generation

Task management (2 tools)

Monitor long-running operations

• list_jobs — View active and completed tasks
• get_job_status — Check a task’s progress

Post updates (8 tools)

Refresh existing content

• update_post_content — Refresh a post’s content
• update_post_seo — Improve SEO elements
• add_post_images — Add/replace images
• update_post_keywords — Retarget keywords
• add_post_faq — Add an FAQ section to an existing post
• add_post_toc — Add a table of contents
• translate_post — Create a translation
• update_post_meta — Edit meta tags

Billing (2 tools)

Track usage and costs

• get_usage_summary — View the account usage summary
• list_transactions — Browse billing history

Utilities (3 tools)

Helper functions

• validate_api_key — Check API key status
• get_supported_languages — List available languages
• get_supported_countries — List available countries

Advanced tips and best practices

SEO Optimization

Always use an FAQ and a table of contents for long content:

Google loves FAQ sections for featured snippets, and tables of contents improve the user experience while strengthening SEO signals. Enable both for posts over 1,500 words.

create_article({
  ...
  include_faq: true,
  include_toc: true,
  faq_count: 8  // Visez 6-10 questions
})

Aim for 2,000–3,000 words for comprehensive posts:

Longer, more in-depth content tends to rank better for competitive keywords. Use the "auto" length, or specify 2,000–3,000 words for pillar content.

Use secondary keywords (3–5 per post):

Do not target a single keyword. Include 3 to 5 related secondary keywords to rank for more queries and build topical authority.

create_article({
  keyword: "best AI writing tools",
  secondary_keywords: [
    "AI content generators",
    "automated writing software",
    "AI copywriting tools",
    "content creation AI"
  ]
})

Enable internal linking:

Wisewand can automatically suggest and add internal links to related content, improving site structure and SEO.

Publishing strategy

Draft first, review, then publish:

Always proofread content before publishing. Generate the posts, use get_article_output to review, make the necessary changes, then publish.

# Générer en brouillon
generate_article({ wait_for_completion: true })

# Réviser la sortie
get_article_output({ article_id: "..." })

# Si satisfaisant, publier
publish_to_wordpress({
  article_id: "...",
  status: "publish"  // ou "draft" pour réviser dans WP d'abord
})

Use scheduled publishing for your editorial calendar:

schedule_publication({
  article_id: "...",
  publish_date: "2024-03-15T09:00:00Z",
  platform: "wordpress"
})

Test personas before bulk creation:

Create a post with a new persona, review the result, refine the persona if needed, then use it for bulk content creation.

Image generation

Use custom prompts for better visuals:

create_article({
  ...
  image_prompt: "Modern minimalist office setup with laptop and coffee,
                 natural lighting, professional photography style, 4K"
})

Choose the aspect ratio based on the platform:

Inline images for better engagement:

Enable inline images to break up the text and improve readability. Wisewand automatically places images in the relevant sections.

Frequently Asked Questions

Start creating professional content today

We built Wisewand MCP because we understand the challenges of content creation. As founders who have personally struggled with the fragmented and time-consuming process of generating professional content, we wanted something better — something that would let us focus on strategy and creativity rather than manual formatting and uploads.

The result is the most comprehensive content creation MCP available. 84 tools covering everything from initial research to final publishing. SEO optimization built into every post. Multilingual support for global reach. And the elegant API architecture designed by our CTO Julian that makes all of this effortless.

But what I am most proud of is not the technical achievement — it is the time we give back to content creators. Three hours reduced to 15 minutes. Entire weeks of work compressed into an afternoon. The mental energy saved by no longer juggling five different tools and hoping nothing breaks during upload.

This is time you can dedicate to strategy, creativity, and growing your business.

Ready to transform your content creation workflow?

# 2. Installez Wisewand MCP
claude mcp add wisewand -- npx -y @wisewandtools/mcp-server@latest

3. Read the full documentation

API Documentation

• Documentation for humans: api.wisewand.ai/docs
• Documentation for LLMs (JSON): api.wisewand.ai/docs/json

Complete mcp.json configuration

Here is the complete mcp.json file with Wisewand and HaloScan configured together:

{
  "mcpServers": {
    "wisewand": {
      "command": "npx",
      "args": ["-y", "@wisewandtools/mcp-server@latest"],
      "env": {
        "WISEWAND_API_KEY": "sk_live_YOUR_WISEWAND_KEY"
      }
    },
    "haloscan": {
      "command": "npx",
      "args": ["-y", "@occirank/haloscan-server@latest", "start"],
      "env": {
        "HALOSCAN_API_KEY": "YOUR_HALOSCAN_KEY"
      }
    }
  }
}

Questions? Feedback? We are here to help.