Wisewand Privacy Policy

Last updated: March 1, 2025

The purpose of this privacy policy is to inform users how Wisewand collects, uses, stores, and protects their personal data in connection with the use of the SEO-optimized content generation platform.

1. Definitions

Personal Data: any information relating to an identified or identifiable natural person (name, email address, IP address, etc.).
User: any person accessing and using the Wisewand platform.
Cookie: a small text file placed on the user’s device when browsing the site.
Data Controller: Wisewand, whose contact details are provided below.

2. Data Controller

Wisewand
Registered office: 31 rue du Passeleu, 93100 Montreuil
Email: hello@wisewand.ai

3. Data Collected

3.1. Data Provided by the User

Registration and profile information (first name, last name, email address, photo, etc.).
Payment data and billing information during purchases or subscriptions.
Information provided when communicating with our support.

3.2. Automatically Collected Data

Browsing data (IP address, browser type, pages viewed, visit duration, etc.).
Cookies and similar technologies to facilitate browsing, improve user experience, and perform statistical analyses.

3.3. Data from External Integrations

Information from connections to third-party services (WordPress, RSS feeds, YouTube, etc.) to ensure the automation and optimization of internal linking.

4. Purposes of Data Processing

The collected data is used for:

Provide and improve services: to allow access to the platform and the generation of optimized content.
Customer Relationship Management: technical support, assistance, information communication.
Analysis and statistics: measure platform usage and improve user experience.
Security: prevent fraud and ensure the security of access and transactions.

5. Legal Basis for Processing

Data processing is carried out on the basis of:

Based on the user’s explicit consent during registration or when using certain services.
The contractual necessity for the provision of the services ordered.
Based on Wisewand’s legitimate interests (improvement, security, user experience).

6. Data Retention Period

Personal data is retained:

For the entire duration of the subscription or active use of the services.
For a maximum period of 3 years after the last contact or the end of the contractual relationship, unless otherwise provided by law.

7. Disclosure of Data to Third Parties

Wisewand may disclose your data to:

Technical and IT service providers (hosting, payment, statistics).
Integration partners (WordPress, YouTube, RSS feeds).

These third parties are subject to a contractual obligation of confidentiality and security.

8. Use of Cookies

The platform uses cookies to:

Facilitate browsing and personalize the user experience.
To compile usage statistics.
To provide login and integration features for third-party services.

The user can configure their browser to refuse cookies, but some features may be limited.

9. Data Security

Wisewand implements appropriate technical and organizational measures to protect personal data against any destruction, loss, alteration, or unauthorized access.

10. Your Rights

In accordance with the GDPR, you have the following rights:

Right of access: to know the data held about you.
Right to rectification: to correct any inaccurate data.
Right to erasure: to request the deletion of your data.
Right to restriction of processing: to temporarily suspend the use of your data.
Right to object: to object to processing for specific reasons.
Right to data portability: to receive your data in a structured format.

To exercise these rights, please contact: support@wisewand.ai

11. International Transfers

Your data is processed and stored within the European Union. Any potential transfer outside the EU would be carried out in compliance with legal safeguards.

12. Modification of the Privacy Policy

Wisewand reserves the right to modify this policy at any time. Changes will be published on the website. Users are encouraged to consult this section regularly.